In the retail space some things change and some stay the same, but retail is inarguably a hot space for technology and fertile ground for cloud implementations. Driven by the new, mobile consumer, the unrelenting competitive nature of retail results in a perennial need for digital innovation. New business models and enhancements to existing offerings can be accelerated by the cloud.
The ever-changing nature of retail trends and the ‘fickle demand’ of the consumer means the agility for retailers to spin up new solutions quickly is critical. Cloud empowers rapid development and deployment for retailers.
No industry is more subject to ‘extreme seasonality’ than retail, with the Christmas/New Year Sales peak time seeing anything up to 50% of annual revenue for most non-grocery retailers, and other annual events (Valentine’s Day, for example) creating abnormal demand. Having systems which scale to cope seamlessly with spikes is mission-critical: cloud can be central to this.